“Harnessing the Power of Simplicity

Think Brutal. No need to be mean, just brutally honest—and avoid the partial truths while you're at it. ... Positive or negative, make honesty the basis of all interactions.

Think Small. Small groups of smart people deliver better results, higher efficiency, and improved morale.

Think Minimal. The more you minimize your proposition, the more attractive it will be.

Think Motion. It's just a fact of life that a degree of pressure keeps things moving ahead with purpose.

Think Iconic. It will serve you well to crystallize your thinking by leveraging an image that can symbolize your idea or the spirit of it.

Think Phrasal. The best way to make yourself organization look smart is to express an idea simply and with perfect clarity.

Think Casual. Embrace the fact that you'll get more accomplished when you converse with people rather than present to them.

Think Human. Have the boldness to look beyond the numbers and spreadsheets and allow your heart to have a say in the matter.

Think Skeptic. Don't allow the discouragement of others to force compromise upon your ideas. Push.”