“The current technological and scientific revolution implies not that authentic individuals and authentic realities can be manipulated by algorithms and TV cameras, but rather that authenticity is a myth. People are afraid of being trapped inside a box, but they don’t realise that they are already trapped inside a box – their brain – which is locked within a bigger box – human society with its myriad fictions. When you escape the matrix the only thing you discover is a bigger matrix. When the peasants and workers revolted against the tsar in 1917, they ended up with Stalin; and when you begin to explore the manifold ways the world manipulates you, in the end you realise that your core identity is a complex illusion created by neural networks.”